Animated Personas

Get a better understanding of your customers

Dynamic, animated personas (APs) help organizations gather a deep understanding of internal and external customers. Our unique APs allow you to create simulated employees and numerous categories of segmented users.


Using machine learning, the personas will help you gain insight on how each customer segment will react to a product, service or message and predict future reactions as the personas develop. It can simulate a population where ideas can be tested at a fraction of the cost.

Collecting Data

The personas develop by using data that comes from multiple sources and begin to learn what the customers wants and needs, as well as their motivation.


In a simulated environment, you can run tests with APs to determine how each of the customer models would react to your message. The more developed the persona is, the more granulated the information can be.

Quantified Results

APs provide continuous learning from your current or future customers, which allows organizations to predict how customers’ habits may impact messaging, product or services.

BACKED BY RESEARCH Extensive Research Led to the Animated Personas Development

The culmination of years of research, the Animated Personas are breaking new ground at the intersection of machine learning and behavioral science. Organizations can test product or service concepts and messaging to an unbiased group of digital stand-ins that represent their customers’ true values and interests. Animated Personas can deliver 10x or more return-on-investment than traditional testing methods.

RESOURCES Read more about machine learning & animated personas

WATCH THE VIDEO Learn more about NCI's machine learning.

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